
Guidelines to Customer Experience Marketing
Updated: May 7, 2020

Here are a few guidelines to use in building a sustainable Customer Experience Strategy:
See small changes as steps that can lead to big improvements
Align your overall business plan with your customer experience strategy
Make Customer experience improvement a priority across all disciplines thereby creating a customer-centric culture
Know what your customers see when dealing with your company. Listen, gather data from your interactions with customers, and learn from their behavior.
Use this picture to create personalized interactions
Stakeholders at all levels need to support your CX strategy
Approaching customer experience improvement as an ongoing process