Guidelines to Customer Experience Marketing

Updated: May 7, 2020

Here are a few guidelines to use in building a sustainable Customer Experience Strategy:

  • See small changes as steps that can lead to big improvements

  • Align your overall business plan with your customer experience strategy

  • Make Customer experience improvement a priority across all disciplines thereby creating a customer-centric culture

  • Know what your customers see when dealing with your company. Listen, gather data from your interactions with customers, and learn from their behavior.

  • Use this picture to create personalized interactions

  • Stakeholders at all levels need to support your CX strategy

  • Approaching customer experience improvement as an ongoing process

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