Guidelines to Customer Experience Marketing

Here are a few guidelines to use in building a sustainable Customer Experience Strategy:

• See small changes as steps that can lead to big improvements

• Align your overall business plan with your customer experience strategy

• Make Customer experience improvement a priority across all disciplines thereby creating a customer-centric culture

• Know what your customers see when dealing with your company. Listen, gather data from your interactions with customers, and learn from their behavior.

• Use this picture to create personalized interactions

• Stakeholders at all levels need to support your CX strategy

• Approaching customer experience improvement as an ongoing process